Build a small brand monitoring script on top of a Google News API. It runs your brand queries, drops noise, remembers what it has already seen and prints only new coverage. Tested code, real output and the limits to know about.
Google has no official News API, so developers choose between the Google News RSS feed and a third-party API. Here is what each returns in real runs, where the RSS feed falls short, and Python code for both.
A step-by-step guide to monitoring brand, competitor and industry news in Python. Design queries, fetch Google News results as JSON, deduplicate, store in SQLite, and send a daily digest, in about 120 lines of code.